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Wouldn’t we all love to have a money tree in the back garden? Those endless hours in the office, rushing to hit deadlines could be a thing of the past.

In reality, whilst organic £s are unobtainable, and probably for good reason, the result is not. Investing in human capital can be a hugely profitable undertaking; the key is actually finding the right person.

Recruiting an excellent candidate can be an expensive business, but the long-term reward is palpable. Having said that, we all have busy lives with time and financial constraints, which bring us swiftly back to the here and now. Often, the recruitment process is not given enough focus and the result is that only a small number of candidates are available at the right time and for the right money. Yet the most valuable candidate might not be recruited.

The reality is that the stronger, more expensive candidate will offer more value to a company long-term; both in terms of profit generated and reputation achieved. In order to find this person, recruitment procedures may need to be reviewed. If more value is put into the recruitment process, both in terms of time and budget, the process will be ‘short-term pain for long-term gain’!

From a recruiter’s perspective, when a client is willing to offer a tempting remuneration package and prioritises the time to fully consider and discuss their requirements and goals, we’ll have the tools necessary to uncover the best candidates at the right time. This is also whether they’re looking at the adverts or not.

So, if you were ready, spade in hand, to plant a pound in the garden, try setting your recruitment expectations higher and consider your strategy!

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David Waddell is the Managing Director at Harvey John.

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