Tune in for our latest blog in the 'Ask a recruiter' series, where we share questions our candidates have about anything within and outside of the job search process. In case you missed it, our previous blog answered the question of why salaries aren't always included in job posts.
This week we've decided to answer a question posed by a client of ours to change things up a bit. With high competition between companies for quality candidates, thinking about the perks and benefits provided has become quite important.
One of our clients, a Head of Finance at a London Tech Startup, asks: "What are some key perks and benefits we should offer to improve our attraction and retention rates?"
How is a company’s success traditionally measured? Annual growth/turnover, percentage of their market, quality of their product? The list could go on.
But what about the hidden factors which drive a company forward? Namely, employee attraction and retention. When considered individually, that grade A candidate you missed out on who went to a rival or the trainee who resigned last month may seem trivial. But when looked at as part of the bigger picture, losing out on top candidates can have a significant impact on the overall success and productivity of your team.
So what are some of the key perks and benefits you can use to improve your attraction and retention rates? These are by no means conclusive, but can assist with beginning to form that all important company culture/branding.
Whilst a job offer may seem like the end of a recruitment process, its contents have a role to play in the initial attraction of candidates. Ensuring this is aligned with your company brand and values will increase the likelihood of attracting those who share your vision.
Tune in for our next instalment of 'Ask a recruiter'. If you want to get in touch about a question you'd like to ask us, contact our team.
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