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B2B Social Media

Cemanthe McKenzie | New Media Angles

Location: Gatwick Hilton   Date: 17th January 2014

Cemanthe looked at the question:-

Can sales be generated by utilising B2B social media? The answer is yes, Cemantha covered:- 

  • How? 
  • Why? 
  • Does it work? 
  • Can it work for us and what we do? 
  • Are there good examples? 

In this one hour forum presentation, Cemanthe explored the key principles of social media and how they
relate to B2B objectives including:-  

  • An overview of tactical implementation
  • Best practice
  • The broad marketing ecosystem 
  • Where social media can be integrated

The seminar was a blend of examples, theory, and practical ideas to implement. It included a structured Q&A session will follow which allowed senior marketing professionals to network with their peers. She left the audience with a one page social media strategy to adopt straight away, platforms to focus on, and much more.



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