Location: Gatwick Hilton Date: 17th January 2014
Cemanthe looked at the question:-
Can sales be generated by utilising B2B social media? The answer is yes, Cemantha covered:-
- How?
- Why?
- Does it work?
- Can it work for us and what we do?
- Are there good examples?
In this one hour forum presentation, Cemanthe explored the key principles of social media and how they
relate to B2B objectives including:-
- An overview of tactical implementation
- Best practice
- The broad marketing ecosystem
- Where social media can be integrated
The seminar was a blend of examples, theory, and practical ideas to implement. It included a structured Q&A session will follow which allowed senior marketing professionals to network with their peers. She left the audience with a one page social media strategy to adopt straight away, platforms to focus on, and much more.